NCPG pens strategic partnership with Mindway AI
The new deal will see Mindway’s Gamalyze integrated into the NCPG’s responsible gambling website
The National Council on Problem Gambling (NCPG) has signed a strategic partnership with safer gambling provider Mindway AI.
This new deal will see the provider’s Gamalyze solution integrated into the NCPG’s website, ResponsiblePlay.org.
The non-profit organization said that this deal was a “significant leap forward” in providing individuals with the tools and resources they might need to assess their gambling habits and provide further information on responsible gambling.
Gamelyze is a gamified version of a self-test, which is designed to identify any potential problem gambling behavior by drawing on insights from neuroimaging and provides personalized interventions to individuals.
Rasmus Kjaergaard, CEO of Mindway AI, said: “We are thrilled to announce our exciting partnership with NCPG nationwide in the US.
“This collaboration is a testament to our commitment to innovation in responsible gambling and our shared vision of creating a brighter future.
“Together, we will pave the way for industry transformation and redefine what’s possible. This partnership marks the beginning of a new era, and we’re ready to lead the way.”
Keith S. Whyte, executive director at the NCPG, commented: “Education plays a pivotal role in preventing gambling-related harm. “The integration of Gamalyze into ResponsiblePlay.org will empower visitors with an innovative tool to help them make well-informed choices about their gambling behavior.”