MLB signs partnership with betting tech firm Swish Analytics to develop FTP offering
Swish Analytics will also offer real-time MLB data to its operator partners via its in-house pricing and bet builder products
Major League Baseball has signed a multi-year data distribution deal with San Francisco-based sports betting tech supplier Swish Analytics to produce free-to-play games via its real-time prediction platform.
Swish, which specializes in building pre-match and in-play functions, will also be able to provide real-time MLB data to its operating partners.
MLB executive vice president, gaming and new ventures Kenny Gersh said the partnership would drive competition and new product innovations across the sports betting landscape.
“This will provide baseball fans with robust options to engage with games through sports betting and free-to-play experiences,” Gersh said.
Swish co-founder Bobby Skoff said: “Swish is driving product innovation in US sports betting, and with this exciting expansion of our partnership with MLB, we’ll continue to grow our presence in the gaming market and ensure that our full suite of pre-match, in-play and at-bat betting products defines the next generation of engagement for MLB fans.”
Swish produces a bet builder style product for US sportsbooks and operates an in-house automated trading and odds compiling technology which provides pricing for NBA, NFL, MLB and NHL games.
A number of NFL teams including the Rams and the Redskins have produced their own FTP offerings recently to increase fan engagement ahead of the upcoming NFL season.
The tech firm is the third provider to partner with MLB along with Sportradar and STATS Perform.