Product

MGM/GVC names Sportradar as official US data provider

Deal covers pre-match and live betting services along with bet stimulation content

MGM GVC Interactive has named Sportradar as its exclusive US data provider for specific sports leagues.

The agreement covers a wide range of pre-match and live betting services along with bet stimulation content such as live match trackers.

Adam Greenblatt, MGM GVC Interactive CEO, said: “We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market.

“Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio.”

Earlier this year Sportradar completed a funding round that valued it at $2.4bn, in a bid to capitalise on the expansion of US sports betting.

“MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for US sports data,” said Neale Deeley, VP of gaming sales at Sportradar.

“We have been preparing for the opening of the US market for some time now with an across the board ramp up of our US sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”

The JV has already agreed to use official data from the NBA and NHL, which Sportradar will supply.

GVC Holdings | MGM | Product | Sportradar

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