MGM and SugarHouse launch New Jersey online sportsbooks
Operators become second and third to market with live betting products in New Jersey, behind DraftKings
MGM and SugarHouse Casino have become the second and third operators to launch online sportsbooks in New Jersey respectively.
The PlayMGM betting app went live as a standalone product on Wednesday evening, while SugarHouse announced the launch of an integrated sportsbook and casino app today.
“We are delighted to launch our new PlayMGM sports betting app in New Jersey, and believe that the joint venture’s rapid entry into this market puts it in a very good position to take market share,” said Adam Greenblatt, director of corporate development and strategy at GVC, the other half of the MGM JV.
“While time to market is clearly important, we are also focused on our proprietary product development roadmap which will see new features introduced quickly, and without 3rd party technology dependencies.
“The app provides customers the opportunity to place bets on all major US sporting events anytime and anywhere within New Jersey, and represents a significant first step for the joint venture’s operations in the US mobile sports betting market.”
The MGM product has initially been soft launched on the Android platform, with an iOS version due to launch imminently.
Here is what it looks like pic.twitter.com/chjMkrEAUo
— Dustin Gouker (@DustinGouker) August 22, 2018
The SugarHouse product, powered by Kambi, takes a slightly different tack, with the sportsbook integrated into the existing casino app.
The operator hailed its groundbreaking loyalty programme, and the experience gained by launching the product in Colombia earlier this year.
“Being the first US-based gaming operator to launch a regulated online sportsbook outside of the US has been helpful in establishing the SugarHouse Online Sportsbook & Casino,” said Richard Schwartz, president of Rush Street Interactive.
“We’ve matured our sportsbook product and validated that players value our proprietary sportsbook loyalty program, including earning points on every single bet.”
Both iOS and Android versions are available.