Lionel Messi links up with Hard Rock as brand ambassador

Barcelona legend becomes first athlete to represent US casino operator in 50th anniversary campaign

Barcelona legend Lionel Messi has become a brand ambassador for US land-based casino operator Hard Rock International. The partnership is part of "Live Greatness", a new advertising campaign to celebrate the 50th anniversary of the first Hard Rock Café in London in 1971. The six-time Ballon d'Or winner and Barcelona’s all-time top goalscorer is the…

Brands | Hard Rock | Jim Allen | Lionel Messi | Marketing | Sports betting