Marketing

Lionel Messi links up with Hard Rock as brand ambassador

Barcelona legend becomes first athlete to represent US casino operator in 50th anniversary campaign

Barcelona legend Lionel Messi has become a brand ambassador for US land-based casino operator Hard Rock International. The partnership is part of "Live Greatness", a new advertising campaign to celebrate the 50th anniversary of the first Hard Rock Café in London in 1971. The six-time Ballon d'Or winner and Barcelona’s all-time top goalscorer is the…

Brands | Hard Rock | Jim Allen | Lionel Messi | Marketing | Sports betting

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