Kindred cements Unibet launch in Indiana
Operator executes on US expansion plan following launches in New Jersey and Pennsylvania
Kindred Group has officially entered its third US state after going live in Indiana following prior launches in New Jersey and Pennsylvania.
Expansion into the Hoosier State will see Kindred launch the Unibet sports betting brand via its multi-state partnership with Caesars Entertainment.
The Stockholm-listed operator’s US growth follows the news it recorded gross winnings revenue (GWR) of $7.7m for its US business in Q2, an increase of 131% from the previous quarter.
Manuel Stan, Kindred US SVP, said the Indiana entry would be the first of many in the Midwest for the firm.
Stan said: “After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment.
“We look forward to introducing customers in Indiana to Unibet’s first-class online sportsbook to enjoy the great experience in a safe and secure environment.
“To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred’s first step into the Midwest, and we are expecting other states in the region to follow shortly,” he added.
Christian Stuart, head of Caesars sport and online gaming, said: “We look forward to Unibet’s success in Indiana and the incremental revenue stream it will provide our sportsbook business. Unibet’s launch comes at an exciting time for fans with the return of professional sports.”