Kevin Garnett’s sports betting media start up secures $3.5m in seed funding
Gaming Society attracts interest from Acies Investments and TLI Bedrock with seven-figure sum raised to improve content output
Kevin Garnett’s sports betting media start-up Gaming Society has secured $3.5m in a seed funding round.
The former NBA star’s gamification and content platform aims to educate casual fans and potential bettors.
Garnett launched Gaming Society with Jaymee Messler, who co-founded The Players’ Tribune in June 2021.
The financing was co-led by Acies Investments and TLI Bedrock, with Gaming Society noting the capital injection would be used to improve gamification and media content output.
Specifically, Messler told Sportico the new content output would target women’s sports fans as part of its next steps.
He said: “They share so many of the same behavioural traits as sports bettors because they’re tech savvy.
“Sports betting is a proven driver for more engagement and viewership in sports, and we just think that the category presents an exciting opportunity to increase visibility for who these athletes are,” he added.
Acies Investments’ Dan Fetters said: “There is a huge swath of the population who are ardent sports fans, yet uninitiated or undereducated on the opportunities around the gamification of sports including sports betting.
“We are not focused on backing a company that has aspirations of replacing DraftKings or FanDuel or Caesars or a BetMGM. It’s a crowded space in the B2C,” he added.
Acies Investments has previously invested in the likes of Jefebet, Underdog Fantasy, and Simplebet.