Kambi unveils enhanced parlay product for new NFL season

Kambi has launched a new Game Parlays product just in time for the 2021-22 NFL season, which begins on September 9.

The innovation will allow customers of Kambi’s partnering operators to combine main and player prop bet selections within a single game, as well as across multiple matches for the first time.

This will enable operators to expand multi-event functionality to include player props such as touchdown scorer and rushing yards, as well as an increased number of derivative markets.

These selections can then be combined using Game Parlay betslips with picks from other sports.

Kambi said the product had been revamped for the new season because combined bets have become an increasingly important part of the customer experience in the US, with approximately 50% of sports betting revenue across many states derived from parlay betting.

Kambi’s Game Parlays can be rebranded by operators under a different name depending on their customer base and marketing strategy.

Kambi SVP of trading Simon Noy said: “Game Parlays is an exciting product not just for Kambi, but for our partners and their players alike who increasingly want to create their own bets through a combination of outcomes not only within the same game, but also across multiple games and sports.

“We are delighted to provide players with our enhanced American football product ahead of the upcoming season, which we’ll continue to strengthen as the season progresses, as well as expanding into other leagues and sports in the future,” he added.

In July, EGR explored the exponential rise of recreational betting products like same-game parlays and multi-selection bet builders.