Kambi signs multi-state sportsbook deal with Penn National
Operator’s Iowa and Indiana casinos will be the first to launch sports betting products in Q3, with online to follow in 2020
Kambi has entered into a multi-year deal with Penn National Gaming to provide both retail and online betting products in a number of states.
Penn National, which operates over 40 gaming facilities across the US, will launch the first sportsbooks at its bricks and mortar casinos in Iowa and Indiana in Q3, with online to follow in 2020.
Kambi CEO Kristian Nylen said: “In Penn National, we have found an ideal partner – one that is not only passionate about providing high quality sports wagering experiences to its customers, but a company that adheres to the highest level of ethical business standards.”
Jon Kaplowitz, Penn National’s SVP of interactive, added: “Sports betting represents an exciting growth opportunity for Penn National.
“By controlling our front-end product and leveraging our vast casino footprint, our Company is well-positioned to execute on a sports betting strategy that maximizes value to shareholders” Kaplowitz added.
“Utilizing Kambi’s best-in-class managed-trading services and omni-channel software allows us to effectively capitalize on this strategy.”
At present Penn National has a presence is eight states where betting is legal. William Hill operates the firm’s Pennsylvania sportsbook, available via its Hollywood Casino venue and website.
In December last year the firm applied for a New Jersey betting license via its co-ownership of the Freehold Raceway in Northern New Jersey.
Penn National has also signed market-access deals with theScore and PointsBet in 11 states.