Kambi rolls out revamped teaser parlay product

Kambi has developed an updated version of the traditional teaser parlay product that pledges to deliver a “fairer and more advantageous” price for US sports bettors.

Prices for the new Teaser+ product, which was unveiled in time for the new NFSL season, are generated individually and are based on each individual leg of a player’s chosen parlay.

The product boasts a more precise and automated process that deviates from traditional, pre-determined prices based on an operator’s odds table.

Kristian Nylen, Kambi CEO, said: “When we considered how the market priced the classic teaser, we felt the processes involved had failed to evolve with the wider industry, or kept pace with technology, therefore we identified and implemented a more efficient and transparent way of offering these bets.

“Kambi’s Teaser+ has the potential to fundamentally change how both operators and bettors consider teaser bets, with our modern approach a step away from the current one-size-fits-all system to deliver a fairer and more advantageous price to the player,” Nylen added.

The supplier is thought to be supplying the sportsbook for Kindred’s US venture with the Hard Rock Casino in New Jersey. Kambi is also in discussions with Parx Casino owner, Greenwood Gaming & Entertainment (GGE).