Kambi and Bragg to power online betting and gaming for New York tribe
Deal includes on-site retail betting and a free-to-play game available to customers of the Seneca Tribe’s three casinos
Betting supplier Kambi and Canadian igaming platform Bragg Gaming have collaborated to provide a full suite of betting and gaming services to three Seneca Tribe casinos in New York.
Kambi will supply the tribe’s three New York State casinos with retail betting kiosks and a free-to-play mobile product, to launch imminently.
Both the suppliers’ technologies will be integrated to offer mobile betting and gaming via Bragg’s Oryx platform once regulation has passed in the state.
President and CEO at Seneca Gaming Corporation Holly Gagnon said: “We are so excited to bring sports betting to our guests.
“This collaboration brings a whole new level of excitement.”
The two suppliers will partner on further commercial deals both in the US and globally.
Bragg CEO Dominic Mansour said the Seneca deal was a gamechanger for the supplier.
“The US casino and sports betting market is rapidly expanding, and Bragg’s expertise in casino and player account management positions us well to take advantage of this growth,” he said.
Kristian Nylen, CEO for Kambi, added: “I’m delighted to agree this sports betting agreement with Seneca Gaming Corporation, along with Bragg Gaming, a platform and gaming provider that will enable a fully-managed sportsbook and gaming service.”
The Seneca Tribe operates casino venues in Buffalo, Salamanca and at Niagra Falls and recently signed an exclusive casino sponsorship with the Buffalo Bills NFL team.