Industry veterans and investors team up on new Latino-facing igaming operator
JefeBet nets support from venture capital investors including Sharp Alpha and Oakvale Capital
US igaming operator Fifth Street Gaming (FSG) has officially launched JefeBet, a Latino-facing online gambling and media hub, netting support from a pantheon of US industry investors.
FSG is led by industry veterans Seth Schorr and Seth Young and operates an igaming first business, FSG Digital, which aims to provide “valuable and proprietary media” content for the Latino community across the US through the JefeBet portal.
The investment round is co-led by Lloyd Danzig’s Sharp Alpha Advisors and Acies Investments, and supported by Novomatic subsidiary Greentube, Benjie Cherniak, Bill Powell, Eilers & Krejcik Gaming, Oakvale Capital, Stephen Jurgella, Andrew Costello, and Javier Vargas.
Financial terms of each investor’s commitment to the JefeBet business have not been disclosed.
FSG Digital’s content team, residing in Argentina, Chile, and Mexico, is supported by Global Wizards CEO and renowned US-based Latino cultural consultant Fernando Polti.
Additionally, FSG Digital is advised by igaming sports book veteran and Bettorview President Javier Vargas.
FSG Digital has committed to launching Spanish-language podcasts, streaming video, and other products and features through strategic partnerships as well as the development of proprietary content and technology throughout 2022.
“There are 63 million people that identify as Latino in the USA, with 12 million people speaking Spanish as a first language,” commented FSG Digital CEO Seth Schorr.
“We intend to build the first online media hub in this country truly dedicated to covering sport, gambling, and entertainment in an authentic way for this highly important, yet previously underserved, audience.
“Our intent is to engage and entertain users through proprietary content personalized for the Latino community,” Schorr added.