Incentive Games increases investment in F2P prediction platform HotTakes
Edinburgh-based gamification firm throws its support behind the platform which has grown in popularity across Ontario since launching two years ago
Incentive Games has increased its strategic investment in North America-facing, free-to-play affiliate app HotTakes.
HotTakes, which is currently live in Ontario, allows customers to win prizes, including up to $10,000, for making correct predictions on a daily basis.
Should players put together a daily streak of correct predictions, the level of prizes will increase as they climb a leaderboard.
The app has partnered with the likes of bet365, PointsBet, BetMGM, and Caesars since it launched in 2022.
The undisclosed capital injection from Incentive Games is set to be deployed to expand into the broader US market throughout 2024.
HotTakes was co-founded by Western University graduates James White, Tyler Amirault, and Kevin Jing.
Amirault serves as the company’s CEO, with White as COO, and Jing as CFO. The business is also on the search for a full-time CTO.
Incentive Games CEO John Gordon labelled the agreement as one of his company’s “most important strategic investments to date.”
He said: “I believe HotTakes has what it takes to crack the code on a longstanding problem in the US market: acquiring online betting customers at a cost that is lower than their customer lifetime value.
“When I first met the founders, some of them were still in university – as a Scot, I refuse to call it college – and they were already profitable.
“The team is full of bright young minds who are making waves in the industry. I see them as some of my many children and supporting the company throughout their success is incredibly rewarding.”
HotTakes CEO Amirault added: “The synergy between HotTakes and Incentive Games is truly exceptional. As we strive to become North America’s ultimate B2C free-to-play platform, partnering with the industry’s leading B2B provider is a game-changer.
“John and Incentive Games’ expertise in balancing engagement with simplicity and intuitiveness will be instrumental as we expand across the US market. Together, we’re transforming customer acquisition from an ad-heavy approach to an educational and rewarding journey for sports fans.”