Hills starts Caesars sportsbook integration while NJ igaming launch is imminent

Hills group CEO talks multi-brand approach in Caesars tie-up and New Jersey casino expectations in wake of H1 financial results

William Hill CEO Ulrik Bengtsson excited investors yesterday by offering a surprisingly in-depth look into the operator’s US business. The biggest takeaway from Hills’ H1 report was arguably the operator’s tie-up with Eldorado, which has granted it access to 29 Caesars’ sportsbooks across the US. The opportunity provided some much-needed positivity after the post-Covid-19 results…

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