Hard Rock Digital introduces Profit Boost of up to 50% on OSB wagers
The new tool will give players the opportunity to enhance their profit when placing bets as senior management hail “product-led” strategy
Hard Rock Digital has unveiled its new ‘Profit Boost’ feature to further bolster its online sportsbook Hard Rock Bet.
The tool will be applied across specific wagers, with users greeted with a profit boost when opening the app, or located within the personal rewards section of their account.
The offer will also be made available under the Hard Rock Bet promotions tab.
The feature will only apply to the potential profit on a particular wager, enhancing the winnings by a predetermined percentage.
Maximum bet, minimum odds and expiration restrictions will all apply to any Profit Boost bets, and each boost will also have an expiry date.
The offer will be made visible via a widget included in the betslip, which will also detail how much extra payout a customer could be boosted by.
Hard Rock Digital also noted the difference between its existing ‘Odds Boost’ product and the new launch, with the operator pointing to “flexibility” as a key component.
The firm said: “Odds Boosts are offered on a specific market or wager. By contrast, with a Profit Boost you get to pick the exact bet that you want to apply the boost to as long as it satisfies the promotional terms.
“A Profit Boost is a promotion on Hard Rock Bet that allows bettors to boost the profit on a particular wager. Profit Boosts will come in all shapes and sizes but the end result is the same: When you win, you win more.
“It might be 5%, 10%, 50% more, but regardless of the size of the Profit Boost the fact remains that a boosted bet will pay more than a bet without a Profit Boost.”
The new feature will be available to Hard Rock Bets players in markets where the Seminole Tribe-owned operator is live, such as Arizona, Florida, Indiana, and New Jersey.
Players in Ohio, Tennessee, and Virginia will also be able to take advantage of the new promotion.
Writing on LinkedIn, Matt Primeaux, executive managing director and president at Hard Rock Digital, talked up the firm’s product-first approach.
He wrote: “It’s one thing to talk about having a product-led org[anization], but it’s another thing to execute on it.
“It’s too easy to stay in historically focused comfort zones, to become hesitant in pushing fast and killing quickly, or to think it de-risks by spending months or years developing on the back of too many focus groups.
“As the NFL season quickly approaches, we’ll re-introduce V2 [version two] of certain innovations, maintain our two-week release sprints, and continue to invest in our product-led strategy because, ultimately, to get the most out of our industry, you have to be able to promote something that exudes passion,” Primeaux concluded.
Hard Rock Digital made updates to its sports betting product back in April, introducing the same game parlay (SGP) Max feature to Hard Rock Bet.