Hard Rock Digital becomes IBIA’s latest member
Florida-based operator joins forces with the international integrity body to support association’s mission and create a “responsible gambling environment” for players
The International Betting Integrity Association (IBIA) has announced Hard Rock Digital as its latest operator partner to expand its growing membership network.
Through the two joining forces, the IBIA will be able to expand its integrity monitoring service across the US. The IBIA is licensed or approved to provide integrity services in 32 states.
Data from Hard Rock Digital’s online sportsbook, Hard Rock Bet, will be integrated into the IBIA’s global betting integrity network, which includes 140 sports betting brands from more than 70 companies, monitoring $300bn in turnover per year in the process.
Hard Rock Bet is Florida’s only legal sportsbook via the Seminole Tribe’s monopoly, and is also available in Arizona, Illinois, Indiana, New Jersey, Ohio, Tennessee, and Virginia.
Matt Primeaux, Hard Rock Digital president and executive managing director, shed light on the operator’s reasons behind joining forces with the IBIA.
He explained: “Hard Rock Digital is committed to protecting the integrity of sports and ensuring a responsible gambling environment for our players.
“We’re proud to join the International Betting Integrity Association and support its mission by helping to detect suspicious activity and ensure fair play on a global scale.”
Khalid Ali, IBIA CEO, added: “IBIA is delighted to welcome Hard Rock Digital to our association of leading global sports betting operators.
“Hard Rock is a major US company and is another great addition to our rapidly expanding membership base, further strengthening our integrity monitoring coverage across the North American region and globally.
“We look forward to working closely with Hard Rock Digital on integrity and protecting the company’s business from corrupt betting activity.”
Last month, the IBIA released its annual sports betting integrity report, which noted a 17% increase in the number of suspicious betting alerts recorded in 2024.
The figure rose to 219, up from 187 the previous year. However, 2024’s total remained below the annual average of 245 suspicious bets recorded between 2020 and 2023.
Europe had the most alerts of any continents with 80, followed by Asia with 40 and Africa with 28. North and South America also saw modest rises compared to 2023, with 19 and 20 alerts, respectively.