Hard Rock Bet signs marketing deal with NFL’s Jacksonville Jaguars
Agreement was signed prior to the start of the new NFL season, with Florida-based players getting access to exclusive promotions
Hard Rock Digital has partnered with the Jacksonville Jaguars in a deal that will see the operator’s Hard Rock Bet brand become the official sportsbook of the NFL franchise.
The partnership will see Hard Rock Bet have marquee signage across the Jaguars’ EverBank stadium, as well as the sportsbook running digital, CRM and social campaigns across the season.
Hard Rock Bet players will also get the chance to receive backstage pass experiences at EverBank Stadium in addition to exclusive VIP access to off-site Jaguars events.
Hard Rock Games will also offer free-to-play games on the Jaguars’ app, which will be linked via the Hard Rock Neverland Casino social gaming platform.
Nick Menas, Hard Rock Digital’s managing director of corporate strategy, said: “Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL [sic] and beyond with our top-rated app.
“We’re proud to be the sportsbook for every kind of player and look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”
Scott Massey, Jaguars’ SVP of corporate partnerships, added: “We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences.
“Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”
The Jaguars started their NFL season with a 20-17 loss to the Miami Dolphins after a fourth quarter comeback from last year’s AFC play-off wildcards.
The 2024 NFL season kick off marks the first in which legal sports betting is available in Florida thanks to Hard Rock Digital’s monopoly offering with the Seminole Tribe.
Earlier this year, the tribe won a landmark case in the US Supreme Court which would allow it to keep hold of its sports betting monopoly.
Back in August, Hard Rock Digital unveiled its new marketing campaign featuring Grammy Award-nominated artist Post Malone.