Sports betting

GVC CEO: US sports margins will rise once parlay betting takes off

Shay Segev wants the firm’s BetMGM JV to be competitive in pricing, brand, and product

GVC expects the wider adoption of parlay bets in the US to help raise industry-wide sports margins in the long term. Group CEO Shay Segev last week said the lower than average US margins experienced across the board in Q3 would likely subside as customers become more comfortable with the products. He told analysts and…

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