Good Luck Media revives casino bonusing domain in renewed US push

Malta-based affiliate group Good Luck Media has shifted its focus in the US market and revived its Coinflip domain to help consumers find the best online casino bonuses in New Jersey.

The group was awarded an affiliate license in New Jersey in 2018 but decided to renew its strategy in the US after carrying out extensive market research in 2019.

Good Luck Media CEO Risto Myllymäki said: “The renewed Coinflip.com will serve those interested in online gambling in very specific ways by clearly reviewing licensed online casino and sportsbook operators and teaching players about the available bonuses, promotions, and offers.

“We love to gamble ourselves and love to spread information on how to better enjoy online gambling in the best possible and responsible way,” Myllymäki said.

Good Luck Media CMO Toni Westerholm said: “We understand that the US market is nothing like the one we have in Europe, so it is definitely a learning process for us as well.

“We spoke to operators in the Garden State in the summer of 2019 and loved the experience and we hope to engage many more operators and assist them in their marketing efforts,” Westerholm added.

The group has also applied for licenses in Pennsylvania and Michigan.