Strategy

Golden Nugget plots in-house mobile app development and exclusive igaming content

Online casino operator will also establish its own data warehouse to improve personalization efforts

Golden Nugget Online Gaming (GNOG) is planning to bring front-end product development in-house in the long term to produce its own mobile app and differentiate its product offering. The operator currently uses Scientific Games’ back-end and front-end technology to power its online casino and sportsbook. It is also seeking to develop more exclusive igaming content…

GNOG | Golden Nugget | Strategy | Thomas Winter

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