Golden Nugget Online Gaming inks multi-layer Boom Entertainment partnership

Golden Nugget Online Gaming (GNOG) has entered a “multi-faceted” partnership with Boom Entertainment.

Under the terms of the agreement, GNOG will receive access to Boom’s portfolio of products and services and will integrate its remote gaming server and portfolio of high-end casino games into the Golden Nugget Online Casino.

These include its casino game library and remote game server, market access via its rights in Ohio, and free-to-play and real-money sports betting games.

Boom will also build a custom and exclusive games library in collaboration with GNOG.

GNOG has also made a minority investment in the firm as part of the arrangement, the terms and percentage of which have not been disclosed by Boom Entertainment.

Earlier this month, fellow operator DraftKings agreed an acquisition of the GNOG business in a deal worth $1.56bn as part of its drive to beef up its existing igaming operations. While the deal has not yet completed, it is understood the agreement will not be placed in jeopardy by its completion.

GNOG president Thomas Winter said he was “thrilled” to enter into a long-term relationship with Boom Entertainment.

“Boom’s team has an impressive track record in the gaming industry, and we believe this partnership will help GNOG continue to differentiate itself in the market with a premier, unrivaled gaming product,” Winter added.

Rush Street Interactive agreed a similar deal with Boom earlier this month entitling it to market access to operate online casino and sports betting in Louisiana, Mississippi, and New Mexico through Boom’s existing relationships with land-based casino operators in these states.

Boom Entertainment CEO Stephen A. Murphy explained: “Boom’s mission is to fuel the biggest winners in sports betting and casino gaming, whether they are operators, leagues, retail establishments, or media companies.

“We are excited to add our mark to Golden Nugget’s award-winning product,” he added.