Golden Nugget names NYX Gaming as new platform partner
New Jersey licensed operator to switch from Bally Technologies platform by the end of the year as part of plans to take player experience to a âwhole new level
Golden Nugget has struck a deal with the NYX Gaming Group to switch its New Jersey online casino platform from Bally to the Las Vegas-based supplierâs multi-channel solution. [private]
The operatorâs GoldenNuggetCasino.com site is currently provided by Bally Technologies, but under the new deal NYX will supply the platform, a brand new website and mobile applications, with the switch due to go live by Q4.
Golden Nuggetâs VP of online Thomas Winter said the operator decided to change platforms following Ballyâs mega-merger with Scientific Games, and that the split was âmutually agreedâ by both parties.
âGolden Nugget has ambitious growth plans for its online real-money gaming business in New Jersey and beyond, which require long-term commitment from its platform provider.
âScientific Games, following the acquisition of Bally Technologies, decided to focus their interactive efforts on content, social gaming and mobile on-property wagering rather than statewide real-money gaming,â he added.
Winter said NYX was âthe best possible choiceâ for the operator given the âsuperior qualityâ of its platform which is used to power some of the âfastest growing online casinosâ in Europe.
âNYX has impressed us with their world-class gaming technology, open content approach and proven commitment to invest in the market,â Winter said.
âWith NYXâs help, we intend to take our user experience to a whole new level for New Jersey online casino players,â he added.
The new partnership will start with Golden Nugget launching a number of titles from NYXâs NextGen Gaming studio on its current desktop and mobile platform in September.
GoldenNuggetCasino.com has gone from strength to strength in New Jersey despite launching late in the market â in May the operator generated the highest online casino revenue ($3m) of all the sites live in the state.