GiveMeSport granted New Jersey affiliate licence
Social media publisher receives vendor licence from New Jersey Division of Gaming Enforcement
GiveMeSport can now direct affiliate traffic to New Jersey-licensed gambling operators after being granted a vendor licence by the state regulator.
The Bragg Gaming Group brand is now up and running as an affiliate in the Garden State after receiving accreditation from the New Jersey Division of Gaming Enforcement (DGE).
The licence will allow the sports publisher to direct users to sportsbook websites that accept New Jersey registrations and deposits, with several deals set to go live in the next few months.
GiveMeSport MD Rick Waterlow said: “We are thrilled to receive this vendor licence and to be able to partner with New Jersey-licensed operators to help drive traffic to their sites.
“Our parent company Bragg Gaming Group holds a wealth of data on acquiring gaming customers which can be fed into the GMS website in the US that will allow for high-quality player acquisitions.
“This makes us the perfect partner for sportsbook operators and operators will also benefit from our impressive social media following, as it will further extend the reach of campaigns,” he added.
The approval sees Bragg Gaming Group expand its presence in the US following market entry in 2019 via its Seneca Gaming Corporation deal in partnership with Kambi.