GeoComply: Maryland sports betting launch boosted by 16.5 million transactions over bumper Thanksgiving weekend

More than 16.5 million geolocated sports betting transactions were reported in Maryland over the course of Thanksgiving weekend, according to the latest data from geolocation specialist GeoComply.

Data concerning the state’s initial seven launching operators shows that 477,365 accounts were created in the period following the launch on November 23.

Of the 16.5 million geolocated transactions, more than 3.7 million were made on Thanksgiving Day itself.

Are you curious how many transactions took place in Maryland over Thanksgiving weekend?

Check out our live pin-drop map capturing Maryland’s sports betting activity, where we saw 16.5 million transactions take place over the first weekend ?#Maryland @GovLarryHogan pic.twitter.com/Io5RrrwPul

— GeoComply (@GeoComply) November 28, 2022

The Thanksgiving launch showed traffic, which was almost double that of neighboring Virginia, and more than four times that of similarly sized state Colorado.

In respect of geolocated transactions, numbers far surpassed those of Indiana and Tennessee and were close to the 17.1 million reported in New Jersey, which has a substantially higher population than Maryland.

Data supplied by GeoComply

GeoComply SVP of compliance Lindsay Slader welcomed the launch and the resultant benefits for the Free State.

“A strong start for the regulated market delivers on the promise of new revenues and consumer protections,” Slader said.

“Marylanders will continue to ditch illegal offshore sportsbooks for the security of legal, regulated operators that provide player safeguards and tax dollars for the state, just as lawmakers intended,” she added.

GeoComply supplies geolocation technology to the state via its tier-one contractor license for geolocation and ID verification services.

This includes providing geolocation, ID verification, and fraud detection and prevention services to Maryland’s regulated sports betting operators.