Genius Sports to provide NFL content, marketing capabilities to FanDuel

Data provider expands relationship with US online market leader as preferred programmatic marketing partner

Genius Sports has expanded its NFL relationship with FanDuel, becoming a preferred programmatic marketing partner of the US online market leader. As part of the deal, the global sports data and technology company will provide FanDuel with official NFL data, content, media products and a host of trading services. Genius and FanDuel were already linked…

Data | FanDuel | Genius Sports | NFL | Sports betting | US