Genius Sports to develop official NASCAR betting product
Data firm will utilize NASCAR’s official data feed to build a live betting product to be sold to legal sportsbooks around the world
NASCAR has announced a new partnership with Genius Sports, that will see the data provider develop an official NASCAR betting offering for legal sportsbooks.
Under the terms of the agreement, Genius Sports will utilize NASCAR’s official data feed to build a live betting product to be sold to operators around the world.
The deal is the first step towards creating an advanced live betting product on NASCAR, including lap-by-lap prop bets and head-to-head match-ups between drivers.
According to a statement sent out by the two partners today: “Exclusive access to NASCAR’s official data allows Genius Sports to create a real-time gaming platform that provides up-to-the-minute odds and a suite of traditional wagers and prop bets. The new initiative will enhance the race day experience and keep fans engaged with the sport for longer periods of time.”
The deal marks the sport’s first foray into the betting sector.
“NASCAR fans are some of the most devoted in the world, and we look forward to helping them to create a deeper, more connected experience that is both safe and secure as the business of sports betting continues to evolve in the US,” said Mark Locke, Genius Sports CEO.
“Furthermore, our global relationships will help bring the excitement of NASCAR racing to new audiences both within the United States and in new territories around the world.”
Before the start of the 2019 season, NASCAR developed a comprehensive sports gambling policy for the industry in which the sanctioning body granted all teams and tracks the ability to sell marketing sponsorships to sports betting companies and licensed sportsbooks.