Genius Sports launches suite of data-driven marketing tools

LA-based Genius Sports has launched a new suite of engagement services to help operators and publishers with their marketing campaigns.

The new tools, part of the Genius Sports Media arm, have been officially launched today, with the service targeted at sportsbook and casino operators, as well as sports rights holders, brands and digital publishers or affiliates.

Using the new tools, advertisers will be able to tailor the content and delivery of campaigns around the sporting calendar by embedding content like real-time statistics, betting odds or video highlights.

Genius Sports Media has also launched a portfolio of live data-driven widgets for digital publishers including an integrated odds comparison service and an affiliate marketing platform.

Genius Sports CEO Mark Locke

Genius Sports Group CEO Mark Locke said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies.

“Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.

“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimises the services we can provide for brands and publishers in this highly-competitive marketplace,” he added.

Genius Sports signed a recent partnership with NASCAR to produce a sports betting platform for the racing association,