Gaming Innovation Group launches affiliate services in Pennsylvania
Agreement with the Keystone State moves GiG into its fourth US state as it seeks to expand its US footprint
Gaming Innovation Group (GiG) has secured authorization from the Pennsylvania Gaming Control Board to provide affiliate services in the state.
Pennsylvania becomes the fourth state in which GiG will operate its affiliate services via World Sports Network (WSN.com) and CasinoTopsOnline.com.
GiG was granted affiliate vendor status in New Jersey in January 2019 and secured a certificate of registration for sports wagering in Indiana in December 2019.
The Malta-headquartered firm also operates in West Virginia via its World Sports Network where sports betting affiliates do not require much licensing.
Richard Brown, CEO of GiG, said: “The Pennsylvania authorization comes at an opportune moment for us as our flagship website, WSN.com, continues to climb in Google rankings in the US.
“This will provide us with more opportunities to convert visitors into players and we’re fully prepared to enter more states as they allow legal operators to start accepting customers.”
The Malta-based firm is also in talks to establish a joint venture that will provide funding and “strategic and competitive advantage” to its B2B betting platform, Brown said on yesterday’s Q4 earnings call.