Gaming Innovation Group expands US presence with Colorado affiliate license
Flagship affiliate site WSN.com secures its seventh state licence since January 2019
Gaming Innovation Group (GiG) has expanded its presence in the US after being awarded a license for its flagship WSN.com affiliate betting site in the nascent Colorado market.
Colorado launched legal online sports betting in May this year and has seen a swathe of companies enact expansion drives into the Centennial State.
By securing this latest license from the Colorado Limited Gaming Control Commission, GiG is now active in seven US states via WSN.com, after breaking the US market in January 2019 with New Jersey.
Jonas Warrer, GiG Media MD, said WSN.com would continue to educate and encourage potential bettors to take their first steps into legal sportsbooks.
Warrer added: “We are delighted to further strengthen our position in the US with this latest license approval. WSN.com continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”
Elsewhere, Swedish operator Betsson will launch its debut US sportsbook in Colorado in H1 2021 while UK-based firm Betfred is opening a Colorado-based sportsbook with Saratoga Casino
Aside from its media business, GiG also powers Hard Rock Casino’s betting operations in New Jersey and Iowa.