Sports betting

Game Lounge acquires Betting. com domain name ahead of US affiliate push

Online casino affiliate to revamp site into Bettingmetrics-powered platform and enter every regulated US sports betting state

Swedish operator Cherry’s affiliate subsidiary Game Lounge has agreed a deal to acquire sports betting news and odds comparison site Betting. com for an undisclosed fee. The acquisition forms the latest part of the company's diversification strategy and expansion into the US market following on from Game Lounge’s prior acquisition of the Bettingmetrics brand from…

Bettingmetrics | Game Lounge | M&A | Sports betting | US