Gambling.com Group hires ex-Kambi sales director
Max Bichsel will develop and expand the affiliate group’s commercial efforts in the US
Gambling.com Group has hired former Kambi US sales director Max Bichsel to lead the affiliate firm’s expansion efforts in the States.
Bichsel will develop strategic and commercial partnerships for the group, after more than 18 months at Kambi where he helped secure betting partnerships for the supplier.
Prior to Kambi, Bichsel held a number of business development positions at software and advertising companies Selligent, Powa Technologies and HookLogic.
Max Bischel
Gambling.com CEO Charles Gillespie said: “With Max on board to lead our US efforts, the Group will expand partnerships, marketing and sales efforts in America and continue to grow market share.”
The group recently announced a $15.5m investment boost from New Jersey-headquartered equity investment firm Edison Partners.
Bichsel said of the role: “Performance marketing will play an important role in the growth of the sports betting and online gambling industry in America and Gambling.com Group is best positioned to benefit from this expansion of regulated online gambling in the United States.
“I look forward to working with the group’s clients, building teams and creating new partnerships to expand the group’s footprint in the US and solidify the company’s position as leaders in iGaming and sports betting,” he added.