Fubo Sportsbook strikes partnership with NASCAR
Incoming operator named authorized gaming partner of auto racing giant
Fubo Sportsbook, the mobile betting product of Fubo Gaming, has reached an agreement with NASCAR to become an authorized gaming partner of the stock car racing giant.
As part of the deal, Fubo will receive access to a variety of NASCAR assets, including marks and logos for both series and events that it can integrate into its mobile app, in addition to across its digital and social channels.
Fubo will also gain branding integrations at NASCAR tracks and events, as well as throughout its digital platforms.
“Fubo Sportsbook provides us with an opportunity to further expand NASCAR’s reach through a unique sports betting experience,” said NASCAR managing director of sports betting Joseph Solosky.
“Whether it’s the casual viewer or die-hard race fan, Fubo Sportsbook’s innovative approach to sports wagering brings a more exciting experience for our audience as they’re able to interact with the sport in new ways.”
Fubo Gaming CEO Sam Rattner: “As an authorized gaming operator, we look forward to building engaging sports betting experiences for new and existing racing fans.
“Fubo Sportsbook is continuing to expand its marketing footprint, propelling us toward our goal of reaching sports enthusiasts across the country.”
The brand and marketing partnership is the latest for Fubo, which has similar deals with Major League Baseball and the NBA at a league level, and team partnerships with the New York Jets and Cleveland Cavaliers.
It will look to leverage those affiliations in concert with a unique and immersive mobile sportsbook product that will allow users to stream games and wager on custom-served markets at the same time thanks to its ‘live sync’ feature.
The platform has market access in five states – New Jersey, Pennsylvania, Indiana, Iowa, and Arizona – and is gearing up for a launch in late 2021, with Iowa and New Jersey expected to be its first states of operation.