Fox Bet obtains right to official MLB data feed in multi-year deal

Fox Bet has secured access to Major League Baseball’s (MLB) official data feed after striking a multi-year agreement to become an Authorized Gaming Operator of the league in the US.

The deal will enable Fox Bet to benefit from MLB’s official data, while partnering on practices to protect the integrity of MLB games, and will also have the right to use League marks across its real-money and free-to-play products.

“We continue to see a great appetite for the Fox Bet app as well as Fox Sports Super 6,” said Robin Chhabra, CEO of Fox Bet.

“Having a partnership with MLB enables us to use official MLB data and league marks, providing a better experience for our customers, and it comes just in time as the League Championship Series and the World Series kick into high gear,” he added.

The partnership comes amid a busy time for Fox Bet, which recently launched in Pennsylvania shortly after making its New Jersey debut, while its free-to-play Super 6 App boasted more than 280,000 downloads in the first nine days post-launch.

“Adding The Stars Group and Fox Bet to our authorized gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice,” said Kenny Gersh, MLB executive vice president, gaming and new business ventures.

“Our official data feed, including real-time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport.”

The data feed is provided by Sportradar.

Fox Bet owner The Stars Group recently announced it had agreed a deal to merge with FanDuel and Betfair owner Flutter Entertainment to create the world’s largest online betting and gaming operator.