Fox Bet inks NBA sponsorship with Philadelphia 76ers
Deal includes operator taking over the team’s Twitter during games to post real-time replays
Fox Bet has partnered with the NBA’s Philadelphia 76ers to build its brand awareness in Pennsylvania.
As part of the deal, Fox Bet’s branding will be displayed via the team’s social media and on the court. The operator will also offer custom home game promotions for bettors.
Fox Bet will become the presenting partner of the team’s radio broadcast and will show real-time game replays on the team’s Twitter page.
Fox Bet CEO Robin Chhabra said: “This agreement connects us with an extremely passionate local fanbase in a unique way.
“We are proud to be associated with the 76ers franchise as they kick off what I’m sure will be a successful 2019-20 season,” Chabbra said.
Adam Davis, the CCO for the team’s parent company Harris Blitzer Sports & Entertainment, said: “FOX Bet has masterfully honed its unique brand positioning in the US; an experienced, longstanding European sportsbook, a savvy media company, and now an affiliation with the 76ers that further endears its brand and product to the Philadelphia, Pennsylvania and New Jersey market and sports community.”
“Recognizing the passionate 76ers fan base, FOX Bet and our team look forward to amplifying a multi-tiered activation approach by creating dynamic, digital content and continuing to drive engagement with our brand, team and league.”
Fox Bet launched its betting app in Pennsylvania in September, followed by The Stars Group’s PokerStars poker and casino apps in November.
In October the operator took $422,453 in betting revenues in Pennsylvania, up 82% month-on-month.