Former Fox Bet CEO Robin Chhabra joins Red Knot as chairman
Respected betting-industry veteran to help accelerate growth of Austin-based PR agency
Online betting industry veteran Robin Chhabra has been named as the new chairman of Red Knot, a PR and communications agency specializing in sports betting and igaming.
In his new role, Chhabra will be tasked with fueling the continued growth of Red Knot, which was founded in 2020 by a group of industry professionals to provide targeted PR and communications support to operators and other stakeholders in the betting and gaming space.
“I am delighted to join Red Knot as chairman, especially at such an exciting time for the agency as we grow in the US and worldwide,” said Chhabra.
“The US market is seeing exponential growth in the sports, sports betting, and gaming sectors, and many of the companies I meet are crying out for deep specialist knowledge to help craft their communications to consumers, the trade, and to potential investors and acquirers.”
Based in Austin, Red Knot was co-founded by Andy Clerkson, Rich Thorp, Camilla Wright and Romilly Evans, and has since added Tom Webb as US head of operations.
The firm offers a full suite of communications and marketing functions, including PR, brand, and marketing strategy, as well as services such as content creation, design, and social media management.
Chhabra’s betting roots run deep. Most recently serving as CEO of Fox Bet from May 2019 to August 2020, Chhabra previously led strategy and corporate development at William Hill for seven years before a three-year tenure as chief development corporate officer for The Stars Group.
“Robin is one of our industry’s mightiest deal makers and no doubt the most connected man in sports betting and gaming,” said Clerkson. “His strategic guidance will help establish Red Knot as the sports betting sector’s go-to communications firm.”