Former Entain and Smarkets head Matthew Shaddick hired by Hard Rock Digital
Political betting guru named as a senior sportsbook analyst at tribal-owned US online operator
Former Entain head of political betting Matthew Shaddick has linked up with Hard Rock Digital after departing Smarkets.
The political betting expert has joined the Florida-based US operator as a senior sportsbook analyst.
Shaddick most recently served as Smarkets’ head of political markets from June 2021 until November 2022.
Prior to joining Smarkets, he spent more than 12 years as Entain’s head of political betting where he became widely considered as the industry’s expert voice on political betting.
In a LinkedIn post commenting on his Hard Rock Digital appointment, Shaddick wrote: “I’m looking forward to working alongside a great team, including a number of people I have huge respect for and have been lucky enough to have worked with in the past.”
Hard Rock Digital is a JV between Hard Rock International and Seminole Gaming which launched in December 2020.
Former The Stars Group (TSG) CEO Rafi Ashkenazi serves as chairman for the firm, with former TSG chief legal officer Marlon Goldstein as MD and CEO.
The operator is currently live in Arizona, Indiana, Iowa, New Jersey, Tennessee and Virginia.