Flowplay launches white label social betting platform

FlowPlay has launched its first social sports white label solution, designed to blend the social casino and sports betting industries.

The free-to-play platform, based on FlowPlay’s own B2C offering, includes live betting markets, traditional fixed odds betting and DFS formats.

FlowPlay said the platform is aimed at a wide variety of businesses looking to get more involved in the sports betting industry, including “major brands and existing DFS operators”.

“Businesses today face a regulatory minefield when it comes to online sports betting that simply does not apply to free-to-play games,” said Derrick Morton, CEO of FlowPlay.

“Our white-label platform provides companies with the technology and infrastructure they need to successfully, and legally, begin taking advantage of the emerging fantasy sports betting market.”

The platform is powered by data and statistics from Sportradar and mirrors FlowPlay’s own social sports betting product, which the developer said has delivered “multi-million dollar revenues” since its launch in late 2014.

“FlowPlay is the first casual games company that we have partnered with,” said Dr. Laila Mintas, deputy president at Sportradar US.

“We were looking for a company that could really take our peerless breadth and depth of statistics anmd really bring it to life through some innovative products.

“FlowPlay’s social sports offerings really are securing some exciting levels of engagement and we know that they will continue to develop new ways that will allow US fans to get closer to the sports they love here in the US.”