FanDuel to integrate live odds into fuboTV streaming service

New partnership also makes FanDuel the exclusive gaming advertiser on fuboTV channels and assets

Paddy Power Betfair’s US business FanDuel Group has announced a wide-ranging partnership with sports streaming service fuboTV that will see FanDuel odds integrated into certain channels.

Under the agreement, two of fuboTV’s 97 channels — fubo Network and fubo Cycling – will show FanDuel odds, with plans to expand to more channels in the future.

The deal will also see fubo add TVG and TVG2, FanDuel’s horseracing TV channels, to its portfolio of channels.

The companies have also signed a media buy which will make FanDuel the exclusive gaming advertiser on fuboTV.

“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” said Adam Kaplan, FanDuel VP of content business and operations.

“FuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports.”

Fubo said last year it had around 250,000 subscribers, with packages starting at around $55 a month.

“We are always looking for ways to add value for consumers and enhance their premium experience with fuboTV,” said Min Kim, fuboTV VP of business development.

“Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions. We’re thrilled to select FanDuel as our partner – the first deal of its kind between a virtual multi-channel video programming distributor (MVPD) and a gaming company – and integrate their products into fuboTV.”

FanDuel has invested in live streaming and content in recent months through partnerships with Sportradar and SportsGrid.

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