FanDuel signs New York ad agency to produce upcoming NFL campaign

BBH New York has previously worked with bwin to produce its Hollywood-style “Who Stole the Cup?” World Cup campaign

FanDuel has selected New York-based ad agency BBH New York to produce its upcoming NFL campaign.

Industry outlet Ad Age reported the bid was won following a two-part review of eleven agencies, with three making it to the final round of a competitive process.

BBH will work with the operator’s in-house marketing team on its upcoming NFL campaign, its PR and communications efforts and long-term brand strategy.

Speaking to Ad Age, FanDuel CMO Mike Raffensperger said: “We have a pretty robust in-house capability particularly for most of our digital creative.

“But BBH will be partnering on craft, the overall future of our brand, and we would identify them as our primary creative partner,” Raffensperger said.

BBH worked with bwin on its Hollywood-style “Who Stole the Cup?” campaign ahead of last year’s World Cup.

The operator is also tied to a number of small agencies including California-based independent firm The Many.

According to estimates by marketing consultancy R3, FanDuel spends approximately $50m annually on marketing in the US.

FanDuel | Marketing | Marketing | NFL