FanDuel and SportsGrid partner for exclusive betting programming
Network will produce 50 hours of content for the operator each week
FanDuel has forged a content and distribution deal with SportsGrid, giving the operator exclusive access to the betting network’s digital, TV and radio programming.
The multi-year agreement includes over 50 hours a week of original content, while all SportsGrid programs will feature FanDuel odds, data and promotions.
SportsGrid operates 24-hour betting-orientated video and radio content available on XUMO, PlutoTV, The Roku Channel and STIRR.
The two had a previous deal in place whereby SportsGrid filmed shows at FanDuel’s Meadowlands Racetrack sportsbook in New Jersey.
FanDuel CEO Matt King said: “By deepening our partnership with SportsGrid, we can bolster our distribution footprint in the US and differentiate our content offerings, equipping more fans with the data and intelligence needed to make informed decisions, whether finalizing a line up or placing a wager on a big game.”
President and founder of SportsGrid Louis Maione said: “FanDuel has been a great partner for us and furthering our partnership with such a recognized leader in the space helps us better serve the community and strengthens our position as the premier free sports gaming and lifestyle channel.”
The firm operates out of a studio in New York’s Midtown.