FanDuel rebrands Betfair Casino to Stardust Casino in Boyd tie-up
New app will also be launched in Pennsylvania and offer users access to Boyd’s B Connected loyalty program
FanDuel has partnered with Boyd Gaming to rebrand its Betfair Casino app in New Jersey to Boyd’s hugely popular Stardust Casino.
The Stardust real-money casino app will also be launched in Pennsylvania in April on top of the operator’s FanDuel Casino site.
While the app will retain all of the games available on the Betfair Casino, it will incorporate a new design reminiscent of old Las Vegas.
Players will gain access to Boyd’s B Connected loyalty program which offers rewards at its 27 US brick-and-mortar casinos.
The product will be built on FanDuel’s proprietary front-end and player account management systems.
Keith Smith, president and CEO of Boyd Gaming, said: “For nearly 50 years, the Stardust was one of the most famous casinos on the Las Vegas Strip.
“And while the resort has been gone for more than a decade, the Stardust brand is still as well-known and popular as ever.
“We are excited to work with our partners at FanDuel to launch our first real-money online casinos and are confident this legendary brand will give us a significant advantage in connecting with players looking for a distinctive online gaming experience,” Smith said.
FanDuel Group president Amy Howe said: “Stardust Casino allows us to take a market-leading product to the next level, creating a unified platform across New Jersey and Pennsylvania and integrating Boyd Gaming’s B Connected player loyalty program to provide even more value to our customers.”
Boyd owns a 5% equity stake in FanDuel, and partners with the online operator on sports betting in a number of states.
Eilers and Krejcik Gaming ranked FanDuel’s Betfair Casino second in terms of market share in New Jersey during 2020, securing a 17% stake of the market.
FanDuel’s Howe was poached from Ticketmaster earlier in the month.