FanDuel links up with NBA veteran Kevin Durant in new content-led partnership
US sports betting market leader agrees deal to become exclusive partner of Boardroom sports business media network
FanDuel has agreed to become the exclusive sports betting media content partner of sports business media network company Boardroom.
Boardroom, the brainchild of NBA player Kevin Durant and his long-time business manager Rich Kleiman, aims to provide industry-led insights to sports fans and entrepreneurs.
The deal designates FanDuel the exclusive sports betting, fantasy, horseracing, gaming, casino, and poker partner of Boardroom as well as Boardroom’s exclusive odds partner.
Boardroom and FanDuel will collaborate on a co-created show later this year that will be featured on FanDuel and Boardroom social media channels, while FanDuel will sponsor other select content on the platform.
Boardroom will dedicate a weekly section of the ‘Boardroom Breakers’ newsletter to FanDuel odds, data, content, and promotions.
Boardroom’s editorial team will also contribute monthly articles to FanDuel’s content site, The Duel, as part of their commitment to the partnership.
In addition, Boardroom and FanDuel will collaborate on social media giveaways and other initiatives around tentpole sporting events, as well as odds boosts and fantasy contests.
Reflecting on the deal, FanDuel CMO Mike Raffensperger highlighted the US sports betting market leader’s focus on driving customer engagement through sports betting-led content.
“Content creation has always been a focal point for us as we bring our other premier real-money gaming products to customers across the US,” he explained.
“We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more,” Raffensperger added.
Boardroom joins an ever-increasing FanDuel content partnership stable which includes media personalities Jon Rothstein, Pat McAfee, Jordan Spieth, Kenny Smith, Colin Cowherd, Charles Barkley, Cousin Sal, JJ Zachariason, Dr DisRespect, and TimTheTatman.
“The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business,” Boardroom co-CEO Kleiman said.
“We’re looking forward to making some incredible content and extending this partnership well into the future,” Kleiman added.