FanDuel unveils new sportsbook products ahead of March Madness
Flutter-owned operator unveils its Bet Back Token and March Madness-exclusive Bet their Bracket features for players to coincide with the start of the college basketball tournament
FanDuel has launched two new product features for players ahead of the March Madness college basketball tournament, which commences on March 20.
The operator has unveiled its new ‘Bet their Bracket’ feature, which is exclusive to March Madness, with the tool allowing players to combine multiple tournament bets into a single parlay.
These include bets for teams to reach the round of 16, win their region, and cut down the nets.
FanDuel said the product marks the first time customers will have the capability build parlays which include bets from multiple rounds of the tournament.
The other feature being rolled out by FanDuel before March Madness is the ‘Bet Back Token’.
This feature, described as a “first-of-its-kind” reward, allows players the chance to receive their parlay wager back in bonus bets if their bet fails to land.
Customers can use the Bet Back Token right up until the start of a game, and their wager amount will be returned immediately in bonus bets up to the maximum limit specified in the promotion.
Bet their Bracket was made available to players from March 16, while the Bet Back Token comes into effect today, March 17.
Karol Corcoran, SVP and general manager of FanDuel Sportsbook, said: “The March tournaments offer a full month of high stakes college basketball, and while fans’ brackets may be busted after a round or two of tournament games, their bets no longer have to be with the Bet Back Token.
“Combined with our unique multi-round parlay feature, this year we are offering our customers unparalleled flexibility, reinforcing FanDuel’s position as the best sportsbook to bet their bracket.”
Last week, FanDuel soft launched its AI-powered tool ‘AceAI’, designed to give players more information regarding their bets and help to create parlays.
Earlier this month, the American Gaming Association (AGA) estimated that players will wager $3.1bn during this year’s March Madness.
The estimate represented a $400m increase on the $2.7bn in handle the tournament drew in 2024.