FanDuel gears up for NFL season with promo and product push
New ad campaign featuring Eric Andre goes live as operator partners with YouTube for Sunday Ticket offer
FanDuel is gearing up for the new football season with the launch of a new ad campaign, product features and an NFL Sunday Ticket promotion.
The Flutter-owned brand, which is an official sports betting partner of the NFL, said its “loaded roster of offerings” would kickstart the 2024 season.
A new brand campaign, ‘Hunches’, will showcase how fans can turn their “intuition about a game into a sports betting idea that can only be realized with FanDuel.”
The campaign kicks off with a comedy-forward spot featuring comedian Eric Andre, with further appearances to come from actors Jon Lovitz, Dolph Lundgren, and Judy Greer.
On the product front, FanDuel has added new prop markets to its same game parlay offering, including quarter props and defensive props.
The ‘Quick Bets’ tab has also been redesigned, while player-specific pages house prop bets and performance trends for individuals.
In addition, FanDuel has partnered with YouTube to roll out the NFL Sunday Ticket offer for fans.
The Sunday Ticket sports package allows users to watch NFL games not broadcast in their local area.
FanDuel customers who bet $5 will receive a three-week trial for NFL Sunday Ticket from YouTube and YouTube TV.
New customers for the brand who bet $5 will also receive $200 in bonus bets.
Mike Raffensperger, FanDuel president of sports, said: “Football season is an exhilarating time for fans, and we are committed to delivering an unparalleled sports betting experience all season long.
“As we continue to raise the bar with new product features that allow fans to engage with the NFL in new ways, we’re also thrilled to again partner with YouTube to offer a NFL Sunday Ticket free trial to our customers, providing an NFL betting experience only available with FanDuel.”