FanDuel becomes first US operator with live streaming
New Jersey market-leader partners with Sportradar for new product
FanDuel has become the first US-facing sportsbook to launch event live-streaming thanks to an expanded partnership with Sportradar.
Following a successful trial of live streaming a major tennis tournament, FanDuel Group will stream a variety of live sporting events s from around the world, including tennis and European soccer via Sportradar’s Live Channel Online.
The streams will be integrated directly into the FanDuel Sportsbook interface, with customers able to place live wagers as they watch the event.
“The ability to live stream professional sports inside our sports betting product will provide our customers with a first class betting experience,” said Niall Connell, general manager, FanDuel Sportsbook.
“By making Sportradar’s Live Channel Online available alongside our betting markets, FanDuel Sportsbook continues to be the premiere sports destination in the ever growing sports betting industry.”
FanDuel is the current online betting market-leader in New Jersey, wresting the title from DraftKings over the past two months.
Sportradar’s Neale Deeley, VP of US sales and gaming, added: “We have been longstanding partners of both FanDuel and parent company PaddyPower Betfair across a wide range of betting and fantasy services. We’re proud to be an ongoing part of their US expansion plans.”
Sportradar last week announced plans to develop a 24/7 streaming network dedicated to betting analysis and programming.