Strategy

Exclusive: 888 and Sports Illustrated plot US joint venture

Magazine publisher and London-listed operator set to take equity stake in new online sports betting collaboration

888 is deep in discussions with Sports Illustrated over the creation of a US-facing sports betting joint venture (JV), EGR can exclusively reveal. Both 888 and Sports Illustrated will take up an equity stake in the business under the arrangement, where EGR understands 888 will supply the technology and platform to the Sports Illustrated brand. Talks between the two…

888 | 888 Holdings | Media partnership | Sports betting | sports illustrated | Strategy

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