EveryMatrix strengthens US presence with DraftKings aggregation deal
Supplier to push Supremeland Gaming content onto operator's platform with new exclusive content aggregation partnership
EveryMatrix has gone live with Supremeland Gaming content with DraftKings in the supplier’s first exclusive content aggregation deal in the US.
The partnership will see Supremeland Gaming, via its Powderkeg game studio, develop content on EveryMatrix technology.
EveryMatrix will also distribute its games and provide gamification features such as free spins and tournaments for the US market via its SlotMatrix aggregation platform.
As a result, Supremeland Gaming’s content, via SlotMatrix, is now available with DraftKings in New Jersey.
The firm confirmed launches in further states with the operator giant on the same basis are pending.
Last June, EveryMatrix penned a deal which saw its in-house content go live with DraftKings via its SlotMatrix brand.
Erik Nyman, EveryMatrix Americas president, said: “At the core of the EveryMatrix product strategy has been to deliver its world-leading casino productivity and aggregation platform to the US market.
“Today, we have enabled our first partner Supremeland Gaming to go live and our customers can facilitate bonus capabilities for third-party games which has been never seen in this market until now. Powderkeg develops high-quality games and we are confident players will enjoy them.”
Rickard Öhrn, Supremeland Gaming CEO, added: “This major milestone represents the first step on an exciting journey we are undertaking to deliver mischievous, innovative and really fun-to-play online games to a broader audience through our partnership with EveryMatrix.”