DraftKings targets casual bettors with new pools product
So-called Sportsbook Pools aims to tap into popularity of office betting pools
DraftKings has launched a new betting format designed to mimic office betting pools and appeal to recreational bettors.
The so-called Sportsbook Pools were officially launched today, with the first pool asking customers to correctly pick this week’s 12 NFL games against the spread.
Customers who correctly pick all 12 will share 50% of the minimum $200k prize pool, while those who get 11 will share 30% and those who get ten will share the remaining 20%.
Entry costs $20.
“Millions of Americans have been playing in sports pools for years with their friends and coworkers, and now one of the most popular ways that fans can get ‘skin in the game’ is live on DraftKings Sportsbook,” said Matt Kalish, DraftKings co-founder and chief revenue officer.
“DraftKings Sportsbook Pools features simple predictions, such as picking the winner of each NFL game weekly, combined with the potential to win jackpot-style prizes. This product will unquestionably make every game more exciting for DraftKings Sportsbook players of all levels.”
Last year Americans spent some $2.6bn on March Madness pools alone, according to the American Gaming Association.
We're proud to introduce our newest feature, Sportsbook Pools!
Full Details: https://t.co/d9JkaQxR1v pic.twitter.com/cgZ7KAdW1i
— DraftKings Sportsbook (@DKSportsbook) November 8, 2018
As part of the announcement, DraftKings also made its sportsbook available to view for everyone outside of New Jersey, as well as state residents, although only locals will be able to place bets.
Kambi-powered DraftKings was the early market leader in New Jersey in September, accounting for around two thirds of mobile sportsbook revenues.