Marketing

DraftKings seals first PGA Tour betting sponsorship

Operator expands current DFS deal with professional golf tour to gain exclusive access to tournament highlights

DraftKings has extended its DFS marketing partnership with the PGA Tour to become its first official betting partner. The Boston-based operator will now be able to use PGA Tour trademarks and gain access to tournament content and video rights to create pre-event and post-event programming. The deal also means DraftKings can distribute highlights from tournaments…

DraftKings | Golf | Marketing | PGA Tour | Sports betting

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