DraftKings scores trio of NBA partnerships
Operator signs deals with Celtics, 76ers and Pacers to offer unique fan experiences to NBA bettors and DFS users
DraftKings has signed extended partnerships with the NBA’s Boston Celtics, Philadelphia 76ers and Indiana Pacers to offer unique experiences to bettors.
The tie-ups will see official team branding featured on the DraftKings app and give fans chances to win access to the 76ers training facility, a “VIP Fantasy Camp” and watch parties with other Celtics fans.
Chief business officer at DraftKings Ezra Kucharz said: “The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product.
“Each of these partnerships represent a common strategy and stress the importance NBA teams and DraftKings’ place on fan engagement and overall customer experience,” he said.
The Celtics partnership focuses entirely on DFS, with the Boston-based company being named an official fantasy partner of the team.
Celtics team president Rich Gotham said: “We’re happy to collaborate with our hometown partner, DraftKings, to serve Celtics fans through a variety of group activations and game day elements, including the presentation of our starting line-up across social channels.”
Over 40% of DraftKings bets are placed on NBA games, while in excess of 500 million DFS entries to date have been for NBA contests.
DraftKings is an authorized betting partner of the NBA and also has a deal in place with Madison Square Garden.